Website Speed and SEO: Why Milliseconds Matter
James Carter
Aarohan Contributor
Slow websites kill conversions and tank your Google rankings. Learn how Core Web Vitals impact your SEO and how to fix them.
The Attention Span Crisis
If your website takes more than 3 seconds to load, over half of your visitors will abandon it. Every additional second of delay results in a sharp drop in conversion rates. Speed is revenue.
Core Web Vitals Explained
Google officially uses Core Web Vitals as a ranking factor. You must optimize for Largest Contentful Paint (how fast the main content loads), First Input Delay (how fast the site reacts to clicks), and Cumulative Layout Shift (how visually stable the site is).
Technical Fixes
To improve speed, implement aggressive image compression (use WebP), minify your CSS and JavaScript, utilize a Content Delivery Network (CDN), and upgrade your server hosting infrastructure.
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